Digital Shadows to ‘Rev’ Things Up with New Channel Program

Digital Shadows, the digital risk-management company, has unveiled its new partner program, Channel Rev, and associated online partner portal.

Chris Catanzaro, Digital Shadows’ director of channel sales, tells Channel Partners this is the company’s first formal partner program, which “emphasizes where we are in the development of the business and the increased focus on partners and the channel.” Previously any channel support was on a more ad hoc basis, he said.The program and portal are designed to “accelerate partner revenue and enhance their customers’ loyalty” by offering the Digital Shadows SearchLight service that combines data analytics with human analysts to manage and reduce the digital risks of cyber threats, data leakage and reputation risks, the company said.

“Digital Shadows has recognized the opportunity it has to develop a strong channel since our digital risk-management service fits neatly to support partners own cybersecurity solutions,” he said. “The new Channel Rev program adds value back to partners and demonstrates our increasing channel and partner focus.”

The new portal gives partners access to marketing materials, training videos and other content around the clock. Partners also can request quotes, submit incentive claims, run reports, track opportunities and registrations, and request marketing development funds (MDF) and sales promotion incentive funds (SPIFs), the company said.

“The Channel Rev program helps us to scale our offering to the partner community as new partners join,” Catanzaro said. “Partners can now join our partner community by visiting our portal, sign terms and conditions, access (the) content library, and register opportunities for additional margin whenever it is convenient for them.”

Digital Shadows is active around the world but is specifically targeting the United States, the United Kingdom, Germany and Holland for new channel partners.

“We see the channel as an extension of our sales force to help customers with their security needs,” Catanzaro said. “As Digital Shadows expands, we recognize that we need an effective and motivated channel to help us to continue to grow and expand our offering to enterprises.”